E-Commerce
How a 3-Campaign Google Ads System Drove £21.5K in Revenue for a UK E-Commerce Store
A clean 3-campaign Google Ads system — Shopping, Performance Max, and Search — delivering 310 conversions and £21,518 in tracked revenue from £6,857 in ad spend with a 9.19% CTR on Search.
- UK-based e-commerce store
- Ongoing
Project Snapshot
Client
UK-based e-commerce store
Industry
E-Commerce
Timeline
Ongoing
Services
Google Ads
Google Shopping
Performance Max
Search Campaigns
Product Feed Optimization
Multi-Campaign Architecture
01
STEP
The Challenge
The client runs a UK e-commerce store and needed a Google Ads strategy that covered the full buyer journey — from product discovery to branded search to direct purchase intent — without overcomplicating the account or spreading the budget too thin. With a combined daily budget of £74.95 across all campaigns, every pound had to work. The challenge was building a multi-campaign system that could drive product sales through Shopping, extend reach through Performance Max, and capture direct order intent through Search — all on a modest budget.
02
STEP
Our Solution
We built a three-campaign system, each with a defined role. The Shopping – Best Sellers – Wixdek campaign (£20/day, Target ROAS bidding) focused on the top-performing product range, driving 120 conversions from 411,865 impressions at 0.86% CTR and a 75.6% optimization score. The PMax | UK Premium Locks | Online Orders campaign (£36.20/day, Maximize Conversions) extended product reach across Google’s full inventory — Shopping, Display, YouTube, Gmail, Discover — driving 160 conversions from 281,320 impressions. The Online Oders_Search campaign (£18.75/day, Maximize Conversions) captured high-intent purchase searches with a 9.19% CTR and 30 conversions at 78.8% optimization. Together, the three campaigns formed a closed-loop system: Shopping catches product browsers, PMax extends reach, Search converts ready buyers.
03
STEP
The Outcome
The three campaigns delivered 311 total conversions (including purchases, add-to-carts, and begin-checkouts) and £21,518 in tracked conversion value from £6,857 in total spend across 9,111 clicks and 707,344 impressions. The Shopping campaign alone generated 120 purchases, 81 add-to-carts, and 6 begin-checkouts. The Online Oders_Search campaign hit a 9.19% CTR — roughly 3x the Google Search benchmark.
Shopping – Best Sellers – Wixdek (High Priority):
£20/day, Target ROAS, 75.6% optimization, 411,865 impressions, 3,559 clicks, 0.86% CTR, £0.87 CPC, £3,086 cost, 120 conversions (28.81 purchases, 81.02 add-to-carts, 6 begin-checkouts, 5 app purchases). Limited by budget.
PMax | UK Premium Locks | Online Orders:
£36.20/day, Maximize Conversions, 51.2% optimization, 281,320 impressions, 4,250 clicks, 1.51% CTR, £0.59 CPC, £2,498 cost, 160 conversions (all purchases). Limited by bid strategy
Online Oders_Search:
£18.75/day, Maximize Conversions, 78.8% optimization, 14,169 impressions, 1,302 clicks, 9.19% CTR, £0.98 CPC, £1,272 cost, 30 conversions (all purchases). Limited by budget.
Why It Worked
Three campaigns. Three jobs. Shopping catches product-level demand with visual listings. Performance Max extends reach across every Google surface for the premium product line. Search captures high-intent buyers who know exactly what they want — and converts them at a 9.19% CTR. That’s the anatomy of a clean e-commerce Google Ads account: no redundancy, no waste, and every campaign pulling in the same direction. The fact that all three campaigns are flagged as “limited by budget” tells the real story — this account is ready to scale. More budget means more revenue at the same efficiency ratios.
HOW WE WORK
Our Proven 4-Step Tracking Implementation Process
From diagnostic audit to bulletproof server-side tracking, our structured
methodology ensures zero data leakage and total attribution integrity.
01
Tracking Audit
We review your current setup and
find every gap, leak, broken tag,
and duplicate pixel across your
store or site before writing a line of
code.
02
Setup & Configuration
We implement GTM, GA4, server-
side cloud containers on Stape,
and direct server-to-server
platform APIs with first-party
cookie routing.
03
Testing & QA
We verify every event fires
correctly across devices, debug
server payloads, and ensure
deduplication keys match 1:1 in
platform diagnostics.
04
Reporting & Monitoring
Ongoing checks, automated real-
time error alerts, and monthly
health monitoring so your tracking
data stays permanent, unbroken,
and accurate.
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