About the client
This US insurance company sells auto insurance across multiple states, including the West Coast, the East Coast, North Carolina, Kentucky, South Carolina and Michigan. The account runs state- and region-level campaigns, including call-only campaigns, so every market gets its own budget, ads and bidding.
Leads are tracked all the way into HubSpot, so Google Ads sees which clicks became real leads in the CRM, not just form fills. In the latest 30 days (September 18 – October 17, 2026) the account managed $430K in ad spend, drove 150K clicks and generated 1.57K HubSpot leads, at $18.93 per conversion.
The Challenge
A multi-state insurance company spending heavily on Google Ads needed to know which clicks turned into real leads, not just form fills, and to manage every state as its own market.
Our Solution
State- and region-level Search and call-only campaigns with separate budgets, and lead tracking connected to HubSpot so bidding learns from real CRM leads.
The Outcome
1.57K HubSpot leads and 150K clicks from $430K in ad spend in 30 days, at $18.93 per conversion.
Key results
- HubSpot Leads
- 1.57K
- Tracked in the CRM
- Clicks
- 150K
- In 30 days
- Cost / Conv.
- $18.93
- At large scale
- Ad Spend
- $430K
- Multi-state campaigns
Google Ads account view: Last 30 days (Sep 18 – Oct 17, 2026): 150K clicks, $430K cost, 1.57K HubSpot leads and $18.93 cost per conversion. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
