About the client
This concrete services company in Canada wanted more quote requests from homeowners and businesses. The account runs a focused Search campaign on Maximize Conversions with a CA$50 daily budget.
Every lead type is tracked separately: 35 lead form submissions, 23 phone clicks, 1 email click and 1 call from ads. Over the period shown, 463 clicks at a 6.60% CTR produced 60 leads for CA$2,258, just CA$37.64 per lead.
The Challenge
A local contractor with a modest daily budget needed every dollar to bring in real quote requests, and needed to know which ones came from calls, forms or email.
Our Solution
A tightly focused Search campaign on Maximize Conversions, ads written for local concrete searches, and separate tracking for lead forms, phone clicks, email clicks and calls from ads.
The Outcome
60 leads from 463 clicks at CA$37.64 each on a CA$50 daily budget, with a 6.60% click-through rate.
Key results
- Leads
- 60
- Forms, calls and emails
- Cost / Lead
- CA$37.64
- On a CA$50/day budget
- Form Leads
- 35
- Plus 23 phone clicks
- CTR
- 6.60%
- Relevant, local ads
Google Ads account view: Campaign view with conversions segmented by action: 463 clicks, CA$2,258.54 cost, 60 conversions and CA$37.64 cost per conversion. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
