About the client
This long-running Google Ads account has been active since 2014 and has grown to 41 campaigns. The work focused on structure and reach: putting the right ads in front of the right searches and keeping click costs under control.
Over the account’s lifetime, campaigns earned 407K impressions and 8.91K clicks at an average of €2.16 per click from €19.3K in ad spend, a 2.19% click-through rate.
The Challenge
A long-running account with many campaigns needed consistent visibility and controlled click costs.
Our Solution
A structured multi-campaign setup with ongoing bid and budget management.
The Outcome
407K impressions and 8.91K clicks at €2.16 per click from €19.3K in ad spend.
Key results
- Clicks
- 8.91K
- Qualified visits
- Impressions
- 407K
- Brand visibility
- Avg. CPC
- €2.16
- Controlled click costs
- Campaigns
- 41
- Long-term account
Google Ads account view: Mar 27, 2014 – May 5, 2024: 8.91K clicks, 407K impressions, €2.16 average CPC and €19.3K cost across 41 campaigns. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
