Google Shopping & Performance Max for a UK Lock Store: 552% ROAS and £15.5K in Sales

A UK online store selling premium locks: Shopping and Performance Max campaigns generated 205.97 purchases and £15.5K in sales from £2.81K in 30 days, a 552% ROAS.

ROAS
0 %
Sales (30 Days)
£ 0 K
Purchases
0

Project Snapshot

Client

E-commerce Store · United Kingdom

Industry

E-commerce & Shopping

Timeline

30 Days

Services

Shopping

Google Ads

Performance Max

Feed & Purchase Tracking

Merchant Center

Google Shopping

About the Client

This UK e-commerce store sells premium door and security locks. The account runs a best-sellers Shopping campaign alongside Performance Max for its premium lock range, all driven by the product feed.

Purchases and revenue are tracked as the primary conversion. In the 30-day window shown, the store earned 205.97 purchases worth £15.5K from £2.81K in ad spend, an actual ROAS of 552%.

01

STEP

The Challenge

The store needed its best-selling locks in front of ready-to-buy shoppers while keeping ad spend profitable.

02

STEP

Our Solution

A best-sellers Shopping campaign, a Performance Max campaign for the premium range, product feed management in Merchant Center, and purchase-value tracking for ROAS-based bidding.

03

STEP

The Outcome

205.97 purchases and £15.5K in sales from £2.81K in 30 days: a 552% return on ad spend.

Key Results

ROAS
0 %

£5.52 back per £1 spent

Sales
£ 0 K

Purchase value in 30 days

Purchases
0

Tracked online orders

Spend
£ 0 K

30-day window

Figures and screenshots come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.

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