About the client
This Belgian e-commerce store sells teeth whitening kits, electric toothbrushes and oral care products. The campaigns target French-language searches such as “blanchiment dentaire”, “brosse à dent électrique” and “kit blanchiment dentaire”, with ad groups built around each product line.
Ads send shoppers straight to the matching product collection. Over the account’s lifetime the campaigns generated 6.8K clicks and 8.31K tracked conversions from €5.83K in ad spend, at just €0.70 per conversion.
The Challenge
A small online store needed affordable, high-intent traffic for its teeth whitening and oral care products in a French-speaking market.
Our Solution
French-language search campaigns with ad groups per product line, ads matched to each product collection, and conversion tracking so budget follows what converts.
The Outcome
8.31K conversions from €5.83K in ad spend, at €0.70 per conversion.
Key results
- Conversions
- 8.31K
- Tracked in Google Ads
- Cost / Conv.
- €0.70
- Very low acquisition cost
- Clicks
- 6.8K
- High-intent product searches
- Spend
- €5.83K
- Across 3 campaigns
Google Ads account view: Sep 16, 2020 – May 6, 2024: 6.8K clicks, 8.31K conversions, €0.70 cost per conversion and €5.83K cost across 3 campaigns. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
