About the client
This home renovation company wanted more project inquiries from homeowners in its service area. The account combines a Home Renovation Services Search campaign with Performance Max for wider local reach.
Lead tracking is set up for calls and form submissions. In the 30-day window shown, 450 clicks produced 23 leads for $1.23K, a cost of $53.66 per lead.
The Challenge
Renovation projects are high value, so the company needed a steady flow of qualified homeowner inquiries at a cost that made each job profitable.
Our Solution
A service-focused Search campaign for renovation searches, Performance Max for wider local reach, and call and form tracking so every lead was counted.
The Outcome
23 leads from 450 clicks at $53.66 each in 30 days, a low cost for renovation projects worth thousands.
Key results
- Leads
- 23
- Project inquiries in 30 days
- Cost / Lead
- $53.66
- For high-value renovation jobs
- Clicks
- 450
- Local homeowners
- Spend
- $1.23K
- 30-day window
Google Ads account view: Last 30 days: 450 clicks, 23 conversions, $53.66 cost per conversion and $1.23K cost. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
