About the client
This Dutch company produces signage and advertising materials for businesses. The account runs 7 campaigns, mostly on Google Search (77.3% of clicks) with Performance Max for cross-network reach.
Over the period shown, the campaigns generated 11.9K clicks and 486 conversions for €22.1K, an average CPC of €1.85 and roughly €45 per lead.
The Challenge
A B2B signage company needed a steady stream of business inquiries from Google at a sustainable cost per lead.
Our Solution
A Search-led account with Performance Max for added reach and conversion tracking on inquiries, focused on the searches businesses use when they need signage.
The Outcome
486 leads from 11.9K clicks at a €1.85 average CPC, roughly €45 per lead.
Key results
- Leads
- 486
- Business inquiries
- Cost / Lead
- €45
- €22.1K total spend
- Clicks
- 11.9K
- Mostly Google Search
- Avg. CPC
- €1.85
- Efficient B2B traffic
Google Ads account view: All time: 11.9K clicks, 486 conversions, €1.85 average CPC and €22.1K cost, with the network split. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
