About the client
This long-running account has advertised on Google since 2016 across 20 campaigns, including a high-volume branded campaign and long-tail single-keyword ad groups. Over the full period it delivered 302K clicks and 4.52M impressions for $119K, an average cost per click of just $0.40.
The conversion tracking review found 7 tags inactive or not properly linked and 10 conversion actions with no recent conversions, the kind of gaps that quietly weaken Smart Bidding and reporting in older accounts.
The Challenge
An eight-year-old account with 20 campaigns had grown complex, and conversion tracking had drifted: several tags were inactive and many conversion actions had not recorded anything recently.
Our Solution
A full audit of campaign performance and the conversion tracking setup, separating strong campaigns (branded at 9.52% CTR) from weak ones and listing every inactive tag and stale conversion action to fix.
The Outcome
302K clicks at a $0.40 average CPC over the account’s life, and a clear list of 17 tracking issues to resolve so bidding and reporting rely on accurate data.
Key results
- Clicks
- 302K
- Across 8 years
- Avg. CPC
- $0.40
- Low-cost traffic
- Branded CTR
- 9.52%
- Top campaign
- Tracking Issues
- 17
- 7 inactive tags, 10 stale actions
Google Ads account view: All time (2016 – 2024): 302K clicks, 4.52M impressions, $0.40 average CPC, $119K cost, plus the conversion tracking status panel. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
