About the client
This Texas mediation firm helps clients resolve disputes without going to court. Mediation is a niche legal service: search volume is small, clicks are expensive, and most clients want to speak to someone before they book.
The account runs one focused search campaign built for phone calls, with calls and conversions tracked in Google Ads. In the latest 30 days (June 2 – July 1, 2026), 123 clicks produced 23 phone calls and 14 conversions from $1.26K in ad spend, an 11.4% conversion rate.
The Challenge
A niche legal practice needed real phone inquiries from Google Ads in a market with small search volume and expensive clicks.
Our Solution
One tightly focused search campaign built around mediation searches, designed for phone calls, with call and conversion tracking in place.
The Outcome
23 phone calls and 14 conversions from 123 clicks and $1.26K in ad spend in 30 days.
Key results
- Phone Calls
- 23
- From 123 clicks
- Conversions
- 14
- In 30 days
- Conv. Rate
- 11.4%
- Clicks that converted
- Spend
- $1.26K
- One focused campaign
Google Ads account view: Last 30 days (Jun 2 – Jul 1, 2026): 123 clicks, $1.26K cost, 23 phone calls and 14 conversions. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
