About the client
This European business wanted to put its brand in front of a large, relevant audience on a small budget. The account runs three campaigns split almost evenly between Google Search (48.1% of clicks) and cross-network placements (51.9%).
Over the period shown, the campaigns earned 100K impressions and 1.76K clicks for €1.43K, an average cost per click of €0.81.
The Challenge
A limited budget had to deliver as much relevant visibility and traffic as possible.
Our Solution
Three campaigns balanced between Google Search and cross-network placements, with targeting tuned to keep the cost per click low.
The Outcome
100K impressions and 1.76K clicks at a €0.81 average CPC from €1.43K.
Key results
- Impressions
- 100K
- Brand visibility
- Clicks
- 1.76K
- Interested visitors
- Avg. CPC
- €0.81
- Low-cost traffic
- Spend
- €1.43K
- Small budget
Google Ads account view: All time: 1.76K clicks, 100K impressions, €0.81 average CPC and €1.43K cost, with the network split. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
