About the client
This Dutch e-commerce brand sells online across the Netherlands. The account is built on two focused campaigns: a non-branded campaign that wins new customers searching for the product, and a branded campaign that protects and captures demand for the brand name.
Purchases and their value are tracked as the main conversions. From April 2023 to April 2025 the account generated 67.3K clicks and 9.27K conversions worth €331K from €145K in ad spend, an actual ROAS of 228.65%. The non-branded campaign alone brought in €172K in conversion value.
The Challenge
An established online brand needed to grow sales from new customers on Google, without losing the shoppers already searching for its name.
Our Solution
A clear split between non-branded and branded search campaigns, each with its own budget and goal, plus purchase-value tracking so bidding optimizes toward revenue.
The Outcome
€331K in conversion value from €145K in ad spend, a 228.65% actual ROAS, with €172K coming from non-branded searches.
Key results
- Conversion Value
- €331K
- Tracked purchase value
- Actual ROAS
- 228.65%
- €2.29 back per €1 spent
- Conversions
- 9.27K
- Across 2 campaigns
- Clicks
- 67.3K
- Two years of growth
Google Ads account view: Apr 5, 2023 – Apr 20, 2025: 67.3K clicks, €145K cost and 228.65% actual ROAS. Non-branded campaign: €82.9K cost, 5,099 conversions, €172.2K value. Branded campaign: €62.0K cost, 4,175 conversions, €159.2K value. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
