About the client
This UK e-commerce brand runs a full-funnel Google Ads setup: YouTube campaigns for reach, Performance Max for finding new customers, and product-feed driven Shopping campaigns.
Purchases and revenue are tracked as the main conversions. In the 30 days shown, the account reached 1.85M impressions and earned 1.25K purchases worth £71.6K from £16.7K in spend, about 4.3x ROAS.
The Challenge
The brand needed to reach new customers at scale while keeping every pound of spend tied to sales.
Our Solution
A full-funnel setup with YouTube for reach, Performance Max for new customers and Shopping for product searches, plus feed management and purchase tracking.
The Outcome
1.25K purchases and £71.6K in sales from £16.7K in 30 days: about 4.3x return on ad spend.
Key results
- Sales
- £71.6K
- In 30 days
- ROAS
- 4.3x
- £4.29 back per £1
- Purchases
- 1.25K
- Tracked orders
- Impressions
- 1.85M
- Full-funnel reach
Google Ads account view: Last 30 days: 1.85M impressions, £16.7K cost, 1.25K purchases and £71.6K in purchase value. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
