About the client
This car dealership group sells new vehicles including Kia models. The account runs lead-focused Search campaigns for specific models and phone calls, plus Performance Max campaigns for general offers.
Leads, calls and enhanced conversions are tracked. Over the account’s life it delivered 10M clicks and 3M conversions for $1.66M, an average of $0.55 per conversion, with an 88.7% optimization score.
The Challenge
A dealership group needed a high volume of car buyer leads and calls across models and offers, at the lowest possible cost per lead.
Our Solution
Model-specific Search campaigns, phone-call campaigns and Performance Max offer campaigns, with lead and enhanced conversion tracking.
The Outcome
3M conversions from 10M clicks at $0.55 each, with an 88.7% optimization score.
Key results
- Conversions
- 3M
- Leads and calls
- Cost / Conv.
- $0.55
- Very low cost per action
- Clicks
- 10M
- Car buyers reached
- Opt. Score
- 88.7%
- Well-maintained account
Google Ads account view: All time: 10M clicks, 3M conversions, $0.55 cost per conversion and $1.66M cost. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
