About the client
This Dutch e-commerce store sells online across the Netherlands. The account runs 31 campaigns across Shopping, Search and Performance Max, driven by a product feed.
Purchases and revenue are tracked as the main conversions. Over the period shown, the account generated 409K clicks and €601K in sales from €345K in ad spend, at €26.59 per purchase.
The Challenge
A growing online store needed its product range in front of Dutch shoppers at scale while tracking every sale.
Our Solution
A 31-campaign structure across Shopping, Search and Performance Max, product feed management, and purchase-value tracking.
The Outcome
€601K in sales from 409K clicks at €26.59 per purchase.
Key results
- Sales
- €601K
- Tracked purchase value
- Clicks
- 409K
- Shoppers reached
- Cost / Purchase
- €26.59
- Across 31 campaigns
- Spend
- €345K
- Multi-year account
Google Ads account view: All time (2019 – 2025): 409K clicks, €345K cost, €601K in purchase value and €26.59 cost per conversion. (Client details blurred for privacy.) Figures come from the client’s own Google Ads account for the period shown. Results depend on the business, budget and market, so they aren’t a guarantee of future performance.
