Services
Web Analytics & Conversion Tracking
Web Analytics & Conversion Tracking​
At SPPC Digital, our expertise in web analytics and conversion tracking is designed to empower B2B and e-commerce businesses with a holistic suite of services. We go beyond the basics, offering a meticulous implementation of essential tools like Google Analytics and Google Tag Manager to ensure you have a robust foundation for tracking and analyzing user interactions.
But we don’t stop there. Our commitment to your success extends to the cutting-edge capabilities of Google Analytics 4, where we delve into data analysis and reporting with precision and depth. Our goal is to provide you with actionable insights, enabling you to make informed decisions that drive your online presence to new heights.
Whether you’re seeking to optimize your lead generation or enhance your e-commerce conversions, our web analytics and conversion tracking services are tailored to meet your unique needs. At SPPC Digital, we’re not just your service provider; we’re your digital partner in achieving digital excellence.
Our Wprking approach
Audit. Implementation. Reporting.
Our web analytics and conversion tracking process involves implementing tracking tools, analyzing user data, and refining strategies to enhance online performance and maximize conversion rates.
Audit
The web analytics audit process involves a comprehensive examination of your website's tracking setup, data accuracy, configuration settings, and reporting structures to ensure the integrity of your analytics data and to identify opportunities for improvement.
Implementation
The Conversion Tracking Setup process with Google Tag Manager (GTM) and Google Analytics 4 (GA4) encompasses configuring tracking tags, triggers, and variables in GTM to capture relevant user interactions, then integrating and configuring GA4 to effectively monitor and analyze conversion events and user behavior, ensuring accurate and actionable data for optimizing digital performance.
Reporting
Web Analytics Reporting process with Google Analytics 4 (GA4) and Looker Studio is a meticulous journey designed to transform data into actionable insights. We begin by configuring GA4 to accurately capture and categorize user interactions and conversion events, ensuring the data collected is not only comprehensive but also relevant to your business objectives.