A clean 3-campaign Google Ads system — Shopping, Performance Max, and Search — delivering 310 conversions and £21,518 in tracked revenue from £6,857 in ad spend with a 9.19% CTR on Search.
The client runs a UK e-commerce store and needed a Google Ads strategy that covered the full buyer journey — from product discovery to branded search to direct purchase intent — without overcomplicating the account or spreading the budget too thin. With a combined daily budget of £74.95 across all campaigns, every pound had to work. The challenge was building a multi-campaign system that could drive product sales through Shopping, extend reach through Performance Max, and capture direct order intent through Search — all on a modest budget.
We built a three-campaign system, each with a defined role. The Shopping – Best Sellers – Wixdek campaign (£20/day, Target ROAS bidding) focused on the top-performing product range, driving 120 conversions from 411,865 impressions at 0.86% CTR and a 75.6% optimization score. The PMax | UK Premium Locks | Online Orders campaign (£36.20/day, Maximize Conversions) extended product reach across Google’s full inventory — Shopping, Display, YouTube, Gmail, Discover — driving 160 conversions from 281,320 impressions. The Online Oders_Search campaign (£18.75/day, Maximize Conversions) captured high-intent purchase searches with a 9.19% CTR and 30 conversions at 78.8% optimization. Together, the three campaigns formed a closed-loop system: Shopping catches product browsers, PMax extends reach, Search converts ready buyers.
The three campaigns delivered 311 total conversions (including purchases, add-to-carts, and begin-checkouts) and £21,518 in tracked conversion value from £6,857 in total spend across 9,111 clicks and 707,344 impressions. The Shopping campaign alone generated 120 purchases, 81 add-to-carts, and 6 begin-checkouts. The Online Oders_Search campaign hit a 9.19% CTR — roughly 3x the Google Search benchmark.
£20/day, Target ROAS, 75.6% optimization, 411,865 impressions, 3,559 clicks, 0.86% CTR, £0.87 CPC, £3,086 cost, 120 conversions (28.81 purchases, 81.02 add-to-carts, 6 begin-checkouts, 5 app purchases). Limited by budget.
£36.20/day, Maximize Conversions, 51.2% optimization, 281,320 impressions, 4,250 clicks, 1.51% CTR, £0.59 CPC, £2,498 cost, 160 conversions (all purchases). Limited by bid strategy
£18.75/day, Maximize Conversions, 78.8% optimization, 14,169 impressions, 1,302 clicks, 9.19% CTR, £0.98 CPC, £1,272 cost, 30 conversions (all purchases). Limited by budget.
Three campaigns. Three jobs. Shopping catches product-level demand with visual listings. Performance Max extends reach across every Google surface for the premium product line. Search captures high-intent buyers who know exactly what they want — and converts them at a 9.19% CTR. That’s the anatomy of a clean e-commerce Google Ads account: no redundancy, no waste, and every campaign pulling in the same direction. The fact that all three campaigns are flagged as “limited by budget” tells the real story — this account is ready to scale. More budget means more revenue at the same efficiency ratios.
We help you increase conversions, reduce bounce rates, and maximize revenue without increasing your ad spend.
